END OF YEAR BENEFITS

DON’T LET YOUR PATIENTS THROW THEIR MONEY DOWN THE DRAIN

Sending your patients an End of Year Benefit Reminder now will give you time to send any Pre-treatment Estimates needed and still have time to seat any crowns or fabricate an Intraoral Sleep Apnea appliance before the end of the year.

With just a few months left in the year, it’s time to remind patients of their unused benefits…to use them or lose them.   Your patients may have  forgotten about those unused insurance benefits that have been deducted from their salary all year and they will be lost if not used!

Don’t let your patients throw their money down the drain!

10-26-11 MONEY DOWN THE DRAIN

 Remember to Tweet and post on Facebook. New prospects looking for a dentist have unused insurance benefits, too,  and you just let them know where they can use them…in your office!

Here is a sample notice that you can customize and send:

Subject:  You Could be Losing Benefits You’ve Already Earned.

Another year is winding down!  We wanted to remind you to make sure you take advantage of any unused dental insurance benefits you may have remaining since most companies do not allow you to carry these over to the next year.

Not sure if you have benefits remaining? No problem!  Call us at (office telephone number) or email (office email address) to schedule your appointment, or if we can be of assistance in any way. We’re here for you!

Look forward to seeing you soon!

(Doctor’s Name)

Sample Tweet or Facebook post – Reminder: Take advantage of any unused Insurance  benefits before the end of the year. They don’t carry over. Call us. (phone) (124 characters)

6-10-12 MONEY PIT

HALLOWEEN DENTAL OFFICE PROMOTION

Here’s an effective promotion to generate more appointments in the last two months of this year. November and December can be traditionally slow, while people are thinking holiday presents, parties, and home decorations. Here’s how to counter any slowdown.
 

EVER DONE A “SWEET SWAP” RIGHT AFTER HALLOWEEN?

If not, now’s the time! If so, here are some ideas for making it fresher and more successful than ever—using social networking!

Here’s the basics of how a “Sweet Swap” works… Trick-or-treaters in your area get a day or two to enjoy some of their Halloween candy—then they bring the rest to your office to “swap” for prizes and a raffle ticket to win a grand prize of your choice.

All of your existing patients are encouraged to invite their friends, neighbors, cousins, coworkers, mail carriers, etc.—even if they’re not current patients of your practice

You’ll be surprised how the kids will remember the event and look forward to next year. And, the more “non patients” you can get to attend the better! From a marketing perspective, this kind of event provides huge top-of-mind awareness for very, very little cost. Plus, it gets people in your door so you can smile at them, shake their hands, share your practice culture, and make a great impression.   Facebook is a great tool to use to create “buzz” before, during, and after your event! Here are some tips, as well as some downloadable printed materials, to help you make Facebook an integral part of your event campaign!

BEFORE THE EVENT:

  • 1. Create a Facebook Event for the Sweet Swap on your practice’s business page:

When you get ready to create your own Sweet Swap event, here’s an an eye-catching, optimally sized Sweet Swap image you can upload to Facebook as your own event image! You can download it by clicking on the image below:

  • 2. Invite and update everyone who “Likes” your Facebook page about your event. Get your team to invite their friends too! Also encourage everyone to share the event on their personal pages with all their friends.
  • 3. Share the link to your event on your practice’s wall regularly, inviting people to RSVP for updates and further details.
  • 4. Hang these pre-event poster(s) (or make on your own) in your office. If you would like to use the poster provided for you (see image below), after you print it, take a large permanent marker and fill in your event’s information in the provided spaces—telling your patients where the event will take place and when it will be held.
  • 5. Hand out this pre-event flyer shown below (or make your own) to every person who comes in your office, and invite everyone to RSVP on your Facebook event. If you use the provided flyer below, print one out, then take a marker and fill in your event’s information in the spaces provided. Then, make color copies of the flyer you wrote on. You can download this handout card PDF to print yourself by clicking on the image below:

    DOWNLOAD HIGH RESOLUTION PRE-EVENT FLYER FILE BY CLICKING ON IMAGE BELOW:

    • 6. Send an email to your patient email list with a link to your Facebook event page. Encourage your guests to share the event on their Facebook page with all their friends!
    DURING THE EVENT:
    • 1. Have your team take lots of photos and videos OR hire a professional photographer to take photos of the event.
    • 2. Hang the banner shown below at your event! Encourage attendees to first, visit and “Like” your Facebook page. Second, tag themselves in photos and videos from the event. And third, upload their own photos and videos from the event to your wall. With a large marker or with the help of a graphic designer, include your Facebook page URL. This banner can also be printed once and used for all of your events in the future! You can download this large banner (PDF) to have a local printer print it for you by clicking on the image below:

    DOWNLOAD HIGH RESOLUTION 4′ x 8′ EVENT BANNER FILE BY CLICKING ON IMAGE BELOW:

    • 3. Hand out the flyer shown below DURING the event! If you use the provided flyer below, print one out, then take a marker and fill in your practice’s Facebook page URL. Then, make color copies of the flyer you wrote on. Team members can hand out these flyers while explaining to attendees that all the photos and videos will be posted to your practice’s Facebook page. You can download this handout card PDF to print yourself by clicking on the image below:

    DOWNLOAD HIGH RESOLUTION EVENT FLYER FILE BY CLICKING ON IMAGE BELOW:

    Another great way to implement this idea is to hire a professional photographer to set up a photo booth with a fun Halloween background. After taking the kids photo, hand the parents the flyer shown above and explain to them that they can download the high-resolution photo on your Facebook page!

    ____________________

    AFTER THE EVENT:

    • 1. Make a post to your wall, thanking attendees to your event.
    • 2. Create a “Sweet Swap” photo album on your Facebook page and upload all your photos and videos.
    • 3. Send an email to your patient email list with a link to the Facebook photo album. Encourage attendees to tag and comment on photos and videos. Make sure to comment back!

    Facebook will give your Sweet Swap event (and all other events in the future) that extra “buzz” it needs to be a huge success.

DON’T LET YOUR PATIENTS THROW THEIR MONEY DOWN THE DRAIN

Sending your patients an End of Year Benefit Reminder now will give you time to send any PreTreatment Estimates needed and still have time to seat any crowns before the end of the year.

With just a few months left in the year, it’s time to remind patients of their unused benefits…to use or lose.. Your patients may have also forgotten about those unused insurance benefits that have been deducted from their salary all year and they will be lost if not used!    They Could be Losing Benefits They’ve Already Earned.

Don’t let your patients throw their money down the drain!

Remember to Email, Tweet, and post on Facebook.

New prospects looking for a dentist have unused insurance benefits, too, and you just need to let them know where they can use them…in your office!

Here is a sample notice:

Subject: You Could be Losing Benefits You’ve Already Earned.

Another year is winding down! We wanted to remind you to make sure you take advantage of any unused dental insurance benefits you may have remaining since most companies do not allow you to carry these over to the next year.

Not sure if you have benefits remaining? No problem! Call us at (office telephone number) or email (office email address) to schedule your appointment, or if we can be of assistance in any way. We’re here for you!

Look forward to seeing you soon!

(Doctor’s Name)

Sample Tweet or Facebook post –  Reminder: Take advantage of any unused Insurance benefits before the end of the year. They don’t carry over. Call us. (phone) (124 characters)

TAX DEDUCTION NEWS ALERT!

Use the Section 179 deduction to decrease your 2011 tax payments and increase cash for your other needs!

Acquire capital Dental equipment in 2011, and you are most likely able to deduct up to $500,000! Capital leases qualify for a tax deduction for the year they are placed in service.

EFFECTIVE UNTIL DECEMBER 31st

If you intend to purchase real property or equipment, you can take advantage of this huge saving before the end of the year.

Here’s the summary:

Section 179 allows a taxpayer to elect to deduct the cost of certain types of property on their income taxes as an expense, rather than requiring the cost of the property to be capitalized and depreciated. This property is generally limited to tangible, depreciable, personal property which is acquired by purchase for use in the active conduct of a trade or business. Buildings were not eligible for section 179 deductions prior to the passage of the Small Business Jobs Act of 2010; however, now qualified real property may be deducted.

Depreciable property that is not eligible for a section 179 deduction is still deductible over a number of years through depreciation according to sections 167 and 168. The 179 election is NOT mandatory, and the eligible property may be depreciated according to sections 167 and 168 if preferable for tax reasons. Further, the 179 election may be made only for the year the equipment is placed in use and is waived if not taken for that year.
 

The § 179 election is subject to three important limitations:

First, there is a dollar limitation. Under section 179(b)(1), the maximum deduction a taxpayer may elect to take in a year is $500,000.It is scheduled to stay at this amount for tax years beginning in 2010 and 2011.

Second, § 179(b)(2) requires taxpayers who place more than $2,000,000 worth of section 179 property into service during a single taxable year to reduce, dollar for dollar, their § 179 deduction by the amount exceeding the $2,000,000 threshold.

Finally, § 179(b)(3) provides that a taxpayer’s § 179 deduction for any taxable year may not exceed the taxpayer’s aggregate income from the active conduct of trade or business by the taxpayer for that year If, for example, the taxpayer’s net trade or business income from active conduct of trade or business was $72,500 in 2011, then the taxpayer’s § 179 deduction cannot exceed $72,500 for 2011. However, the § 179 deduction not allowed for any year because of this limitation can be carried over to the next year.

 
Here’s an example of tax saving from an equipment purchase :
 

This information provides general guidance. This is not financial tax advice. Consult your tax advisor for individual circumstances.

Contact us for more information:
Phone:    (561) 746-2102

e-Mail:      doctorschoice1@bellsouth.net

Web Site:  http://www.doctorschoice1.net/

 
 
 
 

BLACKEN YOUR TEETH WITH SUGAR

About the time of Henry VIII–when they first got easy access to it–the British were really enjoying their sugar. They put it on everything, from eggs to meat to wine. Even though sugar was expensive, they consumed it until their teeth turned black, and if their teeth didn’t turn black naturally, they blackened them artificially to show how wealthy and marvelously self-indulgent they were.

DO WE HAVE TOO MANY DENTAL HYGIENISTS?

 

A Hygienist/Staffing Specialist in Cleveland/Akron, Ohio posed this question on LinkedIn to the American Dental Education Association: “…why are schools graduating so many Dental Hygienists in a field that is very saturated, with little chance of job opportunities for these new Dental Hygiene grads? “

We also interested in hearing the answer. Here in south Florida there is a plethora of well trained, dedicated Hygienists who are working part-time for Staffing Agencies, as clinical assistants, and in other industries because there are not enough opportunities in dental offices. My colleagues in Philadelphia and southern California tell me the situation is similar there.

Do you find this to be the case in YOUR area?

From The Bureau of Labor Statistics:
Job prospects are expected to be favorable in most areas, but will vary by geographical location. Because graduates are permitted to practice only in the State in which they are licensed, hygienists wishing to practice in areas that have an abundance of dental hygiene programs may experience strong competition for jobs.

Projection data from the National Employment Matrix Occupation:
Dental hygienists

174,100 2008
237,000 2018
36% increase

ARE SILVER AMALGAM FILLINGS SAFE?

ARE SILVER AMALGAM FILLINGS SAFE?
Many dentists still use them, while others would not even consider them. WHAT IS YOUR OPINION ON THIS CONTROVERSIAL ISSUE?
 
Here’s a study by Catherine Hughes and published by Jim Du Moran. Read the comment by the American Dental Association.
 

CASE PRESENTATION- K.I.S.S.

You can kill a good presentation by trying to explain too much. You know what the patient needs and he/she probably knows too.

 Most of your patients will be “Big Picture” processors. They will want to know the BASICS-  how long, how much, and the result. The few “detail oriented” patients will be the accountants, engineers,… and other dentists.  If you give too many details in your presentation, you will open Pandora’s Box for even the “Big Picture” patients to start a litany of questions.  Avoid such statements as, “…then the Hygienist will scale, root plane and irrigate….”, or “… after I prepare your teeth, I’ll take some impressions, and….”                             [ She is “removing disease” and you are “creating a great new smile”.]

 There’s a time and a place for those detail explanations, but it is not during the case presentation.  For now just concentrate on the value and the benefits. KISS. Keep It Simple Stupid.

 Make your presentations well planned-out and concise. Picture your desired OUTCOME, then trim away the excess like a Michelangelo:                                

A 15th Century admirer looked in awe at one of Michelangelo’s sculptures and asked the maestro how he could create such a magnificent sculpture from a block of marble.  Michelangelo said, “I saw the angel in the marble and I carved away the excess until I set  him free.”                     

Here’s a humorous example:

The young doctor had just completed his first Treatment Plan Presentation for a big cosmetic makeover. He followed all the rules given by his  coach.  He demonstrated with study models, radiographs and photographs, and clearly detailed to his patient every situation requiring treatment. His presentation was planned, orchestrated and smoothly presented.

He explained an ideal treatment to his patient which the doctor had estimated at $22,500. The young doctor did not yet have a financial coordinator and had to present the investment himself. It was his first case over a few thousand dollars. He went into great detail then froze and could not give the fee.
 
The patient seemed impressed with the understanding that the doctor showed of his dental condition, and the benefits from the proposed treatment and told him that.  “Doc, I realize that I neglected my dental condition for a long time and that I need a lot of work………..but honestly, I have no insurance and I can’t go over $25,000.”
 
With that the doctor snapped back, “That’s exactly what it will cost!”

DON’T LET YOUR PATIENTS THROW THEIR MONEY DOWN THE DRAIN

Sending your patients an End of Year Benefit Reminder now will give you time to send any PreTreatment Estimates needed and still have time to seat any crowns before the end of the year.  

With just a few months left in the year, it’s time to remind patients of their unused benefits…to use or lose.   Your patients may have also forgotten about those unused insurance benefits that have been deducted from their salary all year and they will be lost if not used!

Don’t let your patients throw their money down the drain!

 Remember to Tweet and post on Facebook. New prospects looking for a dentist have unused insurance benefits, too,  and you just let them know where they can use them…in your office!

Here is a sample notice:

Subject:  You Could be Losing Benefits You’ve Already Earned.

Another year is winding down!  We wanted to remind you to make sure you take advantage of any unused dental insurance benefits you may have remaining since most companies do not allow you to carry these over to the next year. 

Not sure if you have benefits remaining? No problem!  Call us at (office telephone number) or email (office email address) to schedule your appointment, or if we can be of assistance in any way. We’re here for you!

Look forward to seeing you soon!

(Doctor’s Name)

Sample Tweet or Facebook post – Reminder: Take advantage of any unused Insurance  benefits before the end of the year. They don’t carry over. Call us. (phone) (124 characters) 

Don’t let your patients leave your office satisfied!

Satisfied is not enough. Make them leave you ENTHUSIASTIC, and eager to tell the first person they see about their great experience.
 
At the end of each dental visit a closure is needed to leave your patient with a WOW! feeling. A five part, one minute DEBRIEFING.
 
Such a communication, while the patient is still in the treatment room will produce the following benefits:
  • enhance the patient’s dental I.Q.,
  • result in a higher treatment acceptance, 
  • demonstrate to the patient the importance of the next visit,
  • minimize cancellations,
  • increase respect for the professionalism of the Team,
  • create better patient health.
THE FIVE ELEMENTS OF A DEBRIEFING
 and some scripting suggestions
[The scripting examples are just some starting points and can certainly be customized to your style and comfort.]
 
(One example)
 
 1. WHAT WAS DONE TODAY:    “Today we did a complete exam. We took a lot of  measurements  and recordings.”
 2.  WHAT TO EXPECT FROM TODAY’S VISIT:    “I will sit down and dedicate some uninterrupted time to study these results. Then I’ll develop a course of treatment.
 3.  WHAT WILL BE DONE AT THE NEXT VISIT:   “At that time I’ll present you with a plan of treatment that will be based on your needs and on the desires you told me about.  I need to see you back in a week to ten days and we’ll  review my findings. At that time we’ll also give you costs and alternatives for payment.”
 4.   WHY IT IS IMPORTANT FOR THE PATIENT TO RETURN:  “This plan is only effective at this time. Conditions in the mouth change rapidly, etc.”  “If we let this situation continue past that time……………can happen.”
5. “WHAT QUESTIONS DO YOU HAVE TODAY?”  [We need to be certain that the patient is not leaving with any questions.]
 
 
Add some words of encouragement and enthusiasm:  “I feel good about what we can do for you. I’m excited about getting started on this. Next visit I’ll show you some great results we had in other cases just like this, and what your results will look like.”
 
 
Another example
 
1. WHAT WAS DONE TODAY:    “Today we shaped three teeth for your cosmetic porcelain bridge. We took impressions and a lot of measurements  and recordings. We placed temporary crowns on those teeth”
 2.  WHAT TO EXPECT FROM TODAY’S VISIT:    “When the anesthetic wears off in a few hours, you may have a little tenderness. Here are some written post-treatment instructions.”
 3.   WHAT WILL BE DONE AT THE NEXT VISIT:   “In your next visit I will try in your finished bridge, and if everything is perfect I will cement it in place.”
4.   WHY IT IS IMPORTANT FOR THE PATIENT TO RETURN:   “We’ll make you an appointment for 2 weeks from now.” “If the bridge is completed before your next appointment, may we call you to come in sooner?” “Conditions in the mouth change rapidly and we don’t want the teeth to shift, etc.” 
5. “WHAT QUESTIONS DO YOU HAVE TODAY?”  [We need to be certain that the patient is not leaving with any questions.]
 
This debriefing can be done at the end of every dental visit. The patient can receive this closure from the dentist, the chairside assistant, and the administrative coordinator, each in his or her own style.  The objective is to have every patient leave the office ENTHUSIASTIC, and eager to tell the first person they see about their great dental office experiences.