There are not many of them left with us from that “Great Generation” but we will forever be grateful to all of them for saving our generation. Each year I honor them and try to picture what it was like to be in that Expedition Force that landed in Normandy, France in the early morning of                                            6 June 1944.

D DAY Approaching_Omaha

                                                                                                                                                    Omaha was the most heavily defended beach. It was assigned to the 1st Infantry Division and 29th Infantry Division. They faced the German 352nd Infantry Division rather than the expected single regiment. Strong currents forced many landing craft east of their intended position or caused them to be delayed. For fear of hitting the landing craft, American bombers delayed releasing their loads and, as a result, most of the beach obstacles at Omaha remained undamaged when the men came ashore. Many of the landing craft ran aground on sandbars and the men had to wade 50-125 yards in water up to their necks while under fire to get to the beach. In spite of the rough seas, DD tanks of two companies from the 741st Tank Battalion were dropped 5,000 yards (4,600 m) from shore, and 27 of the 32 flooded and sank, with the loss of 33 crew. Some tanks, disabled on the beach, continued to provide covering fire until their ammunition ran out or they were swamped by the rising tide. Casualties were around 2,000, as the men were subjected to fire from the cliffs above.


Problems clearing the beach of obstructions led to the beachmaster calling a halt to further landings of vehicles at 08:30. A group of destroyers arrived around this time to provide fire support so landings could resume. By late morning barely 600 men had reached the higher ground. By noon, as the artillery fire took its toll and the Germans started to run out of ammunition, the Americans were able to clear some lanes on the beaches.  The tenuous beachhead was expanded over the following days, and the D-Day objectives for Omaha were accomplished by D+3 (June 9, 1944).

At the American cemetery in Colleville-sur-Mer, adjacent to Omaha Beach, there are 9387 of those brave young patriots resting side by side.
 With great respect,


BUFFALO- Are you able to help these patients?

Does your New Patient Exam include a screening for Sleep Apnea? 
It is reported that 34% of the population has SA symptoms. Of the next three patients 
that walk thru your doors, one is a Sleep Apnea victim.  Are you able to help them?
1-29-13  SNORING
In a 2 day seminar Dr. Marty Lipsey presents a Dental Sleep protocol A to Z, 
                                    including his unique systems on 
                  Medical Insurance billing- Codes, Fees and Procedures.

                     Friday and Saturday, July 25 and 26 in Buffalo, NY
7-18-14 BUFFALO NITE SKY Dentists are in the first line of discovery and defense of many systemic diseases. 
We are often the first ones to discover diabetes, oral cancer, SLEEP APNEA. 
The three serious conditions listed above are all too frequently under-diagnosed. 
New tools and techniques are now available for dental professionals to be able to 
do far more as comprehensive caregivers for their patients. 
Sleep Apnea Screening
--Patients are realizing how a blockage of oxygen to the brain, caused by 
nocturnal apnoeic events, can influence systemic damage. 
-Sleep Apnea is connected to strokes, cardiac arrest, diabetes, dementia and 
motor vehicle accidents. 
-The public asks their dentists for help and most dentists are unprepared. 
- Less than 1% of practicing dentists are trained and qualified to screen and treat 
the over 40 million victims of Sleep Apnea.
                                     -Are you prepared to help them? 

LIP 5In a 2 day seminar Dr. Lipsey will train you in Dental Sleep Medicine with 16 CE credits. 
                   Friday and Saturday, July 25 and 26 in Buffalo, NY

Review the course outline and register here:
Daily&action=View&event_id=0000004261&caldate=2014-7-18 Dr. Marty Lipsey Dr. Marty Lipsey, received his DDS degree from UCLA and a Master of Science 
from Northwestern University Dental School. Dr. Lipsey is the founder of 
Dental Sleep Med Systems, offering dental teams assistance in implementing and 
improving dental sleep medicine practices, including electronic medical billing 
and successful insurance coding and processing. Dr. Lipsey is also a 
Sleep Group Solutions Instructor, and teaches Dental Sleep Medicine regularly.
                  Are you providing a Comprehensive Exam?
11-26-13 DOS EQUOS


Congratulations to you the members of Advance! Dental Study Group on LinkedIn. We have grown to over 900 members in a very short time.  People like what you have to say; keep up the good work.

1-21-13 LOGO DENTAL PROS SHARINGYour contributions of discussion topics, comments and questions are of large value to our community of dental professionals. We learn from each other. Share your passion for dentistry.

Join, learn, share and enjoy. This is  the fountain of knowledge.

Stay thirsty, my friends.

11-26-13 DOS EQUOS

I don’t always read my emails, but when I do, it’s from you, the Most Interesting Man (and Woman) in the World.

Sleep Apnea from A to Z with Dr. Marty Lipsey in Indianapolis on April 12th and 13th

Learn Sleep Apnea Medical Insurance Billing in Indianapolis, Indiana

 This course is designed to provide you with the knowledge to confidently return to your practice and immediately begin implementing new screening and treatment protocols.


In this 2 day seminar Dr. Marty Lipsey presents a Dental Sleep protocol from A to Z, including Medical Insurance billing- Codes, Fees and Procedures.

After the Seminar Dr. Lipsey will continue to Mentor you, giving you the confidence to be a Sleep Medicine Doctor.

 Read the 2-day course outline and register here:

3-24-14 SNORING

About Dr. Marty Lipsey the Instructor:

Dr. Marty Lipsey

Dr. Marty Lipsey, received his DDS degree from UCLA and a Master of Science from Northwestern University Dental School. Dr. Lipsey is the founder of Dental Sleep Med Systems, offering dental teams assistance in implementing and/or improving their dental sleep medicine practices, including electronic medical billing and successful insurance coding and processing. Dr. Lipsey is also a Sleep Group Solutions Instructor, and teaches Dental Sleep Medicine regularly.


March 6th, 2013 is National Dentist Day.

Give your Dentist a big hug and kiss… or at least, pay your bill!
… and don”t park in his/her spot today.
12-28-11 THANK YOU

Why is the poppy known as the flower for Veterans Day?

The use of the poppy as a symbol on Veterans Day is derived from its symbolism in the poem “In Flanders Fields” by John McCrae. These poppies bloomed across some of the worst battlefields of Flanders in World War I, their brilliant red colour an appropriate symbol for the blood spilt in the war.
The reason for the Poppy is that it is a plant which thrives on disturbed ground. The seeds, which are produced by the millions in the seed heads, lie dormant until the soil is broken up. The shelling in the trenches was perfect for the poppy, which grew in their millions when nothing else did. The poems came later, the poppies came from the activity and the blasting of the ground.
The enduring tradition began in WWI when John McCrae wrote this famous poem:

In Flanders Fields
“In Flanders Fields the poppies blow
Between the crosses, row on row
That mark our place; and in the sky
The larks, still bravely singing, fly
Scarce heard amid the guns below.
We are the Dead. Short days ago
We lived, felt dawn, saw sunset glow,
Loved and were loved, and now we lie,
In Flanders Fields.
Take up our quarrel with the foe
To you from failing hands we throw
The torch; be yours to hold it high.
If ye break faith with us who die
We shall not sleep, though poppies grow
In Flanders Fields.”
John McCrae 1915

Moina Michael, an American woman adopted the custom of wearing a red poppy in memory of the sacrifices of war and also as a symbol of keeping the faith.

A French woman, Madam Guerin, visiting the United States, learned of the custom and took it one step further. When she returned to France she decided to hand make the red poppies and sell them to raise money for the benefit of the orphaned and destitute women and children in war torn areas of France. This tradition spread to Canada, the United States and Australia and is still followed today.


“My grandfather once told me that there were two kinds of people: those who do the work and those who take the credit. He told me to try to be in the first group; there was much less competition.”

— Indira Gandhi (1917-1984) Third Prime Minister of India



The “Reciprocal Referral” is an effective method to build a strong referral-based dental practice, and the opportunities are always right in front of your eyes. Many of your patients have businesses or services that you can use either personally or in the dental office.
I have seen exceptional networking returns by a dentist who purchases a weekly delivery of fresh flowers for his Reception Room. (The Florist and husband are loyal patients and they consistently refer many of their own customers.)
Another dentist “thanked” a referring patient who is an IT specialist by having him set up an office computer system in 5 operatories, private office and business office. That patient referred nine additional families over the next six months.
Some other examples of Referral Acknowledgement by Reciprocating that have produced well for my clients were with a plumber, a commercial printing company, a realtor, and even with an attorney. In all these cases, both the doctor and the referrer were exceedingly pleased with the results of their networking.
“Scratching each others’ backs.” 
You are quite familiar with the phrase “A referral is a compliment from a patient or a friend.” That compliment can’t be ignored. When someone thinks enough of you to refer one of their family or trusted friends, ignoring their kindness would be taken as an insult, while acknowledging their referral will encourage more referrals. It seems simple, but many dentists, surprisingly, just can’t figure out what to do.
Do you or a team member make calls, send cards, flowers, gifts, movie tickets, dinner certificates, or something even more creative? Or truthfully, are you taking the referrals for granted?
In your next TEAM meeting, mastermind a Program of Acknowledgements. What is one referral worth to your practice? How would you thank a patient, friend, or associate who refers 5 patients? What about 10 referrals? Create your “program”. Make it part of your written Office Policy.
And who are the patients- tomorrow- that you can initiate into your Reciprocal Referral Program?

Thank your Dental Assistant this week!

From the American Dental Association news.

It’s that time of year to thank the assistants who help your practice succeed.

Dental offices throughout the world will celebrate Dental Assistants Recognition Week March 4–10.    The theme for this year’s event is “Key to Productivity: The Professional Dental Assistant.

 Each year, dentists take a week to honor dental assistants for their role on the dental team, recognizing their broad spectrum of duties and highlighting their often unheralded contribution to quality dental care. The American Dental Assistants Association, American Dental Association, Canadian Dental Assistants Association and Canadian Dental Association jointly recognize the observance. Dental assistant associations, dental assisting schools, and U.S. Army and Air Force dental clinics all join dental offices in honoring dental assistants during this designated week.

“Dental assistants are valued members of the dental team. The role of assistants has become even more important in recent years with the advent of expanded functions,” said Dr. Mark Zust, chair of the ADA Council on Dental Practice. “More than ever, assistants achieve professional growth by studying and receiving advanced training. Dentists delegate more procedures and assistants take pride in their accomplishments.”

Dental assistants will celebrate their contributions to the profession by participating in educational and charity events and other team activities. Dentists typically show their respect for dental assistants’ diverse contributions to the dental profession and the public by providing perks such as luncheons, flowers or treats.

“Dental assistants show their value by providing everything from supportive procedures to direct patient care through expanded functions, which boosts productivity. The assistant provides a valuable connection with the patient; it is often the assistant that the patient turns to when they have questions, the assistant who explains the finances and the assistant who keeps the patient calm during treatment,” said Claudia Pohl, president of the American Dental Assistants Association.


Can a Dentist talk to a patient while concentrating on the job at hand?
Dentists reach a point, after varying degrees of experience, where we know the clinical procedural sequence so well, that we are able to do the job and educate at the same time.

Some patients are quite “detail oriented” and they would like you to tell them what you are going to do, tell them what you are doing, and then tell them what you have done.
Then there are the “big picture” people (the vast majority of our patients) who only want to know how long. how much, and the end result. We can get to know who they are by learning body language and verbal cues… or even asking our patient. They will tell us.  In all cases it is helpful to find some subject to talk about (a one-way conversation, of course) to keep the patient distracted and thinking positive about the treatment, their comfort, and the outcome. The chairside assistant can play an important role in this.
Still interested? Please read my article on case presentation:
NO-ONE will disagree that any patient must be treated as a whole. I have never seen a tooth or a mouth walk into a dental office without a human attached to it.   A dentist must be a lot more than a clinical robot. To REALLY help a patient, we must serve them as a teacher, psychologist, caring person, and primarily, a LISTENER.
Here’s my formula: “ALF
Ask the right questions,
Listen carefully,
and give Feedback so the patient knows you understand.
“There is no such thing as a ‘bad’ question from a patient.”
Everyone on the team should be educators, on the same “channel”, and knowing how to fully support the dentist.