“I’m thinking of doing it…..”
How many great ideas have you had in your life that were exciting… seemed like “sure things”… that had to be done… that could improve the world….that could improve YOUR world?  You thought about it, talked to a confidant about it, and then, fssst! Gone! Forgotten, or worse, watched someone else do it and get the credit for it. You’re in good company; we are all procrastinators to some degree.  Me, too.
When there’s a good idea, it’s in “the air”. A lot of people will think of it at the same time; but the person that takes action will be called the genius.
 “Action speaks louder than words but not nearly as often.”
Mark Twain
What have YOU been “thinking” of doing? Find a piece of paper right now and make the list. Were you “thinking” of getting that laser… registering for Dental Sleep Medicine training… writing an Office Manual… going to Italy for two weeks? Make the list and put in target dates for completion.  Then get it done! You’ll feel so good about your self.
Procrastination is the bad habit of putting off until the day after tomorrow what should have been done the day before yesterday.”
Napoleon Hill


Dental Sleep Medicine: the hottest button in dentistry today.
Awareness of sleep apnea in America is at an all-time peak. People who recognize that they have the symptoms are asking their doctors about it. Every dentist would like to be “The Sleep Dentist”.

Seminars and courses are now available every week, in different cities, throughout the United States. More and more dentists are getting trained to discover the more than 40 million estimated victims of sleep apnea, and to treat them with the most appropriate modalities. Oral appliance therapy (OAT) is the most convenient and preferred therapy for the mild and moderate cases and for those patients who cannot tolerate the CPAP device. Fortunately, this is where The Dentist rides in on a white horse to the rescue. Dentists, we like to say, are on the front line of the battle against sleep apnea. Dentists are in the optimum position to see the signs and symptoms and can offer the most preferred solutions to the problem.

Keys to Success
Success in treatment acceptance and end point attainment varies with, and depends upon, each individual dentist’s determination and his/her patient’s cooperation.  The training programs will present the tools, the screening and diagnostic equipment, the techniques, the verbal skills, etc., but as in other health-care therapies, a partnership between the professional provider and the patient is the key to success. The patient’s cooperation is essential. Take periodontal disease therapy (STM or CPT), for example. The dentist and hygienist will remove the disease, teach the patient how to maintain periodontal health, and then monitor the patient’s progress for the patient’s lifetime. Sleep apnea can be considered an episodic disease like periodontal disease, diabetes and cardiac disease. For these there is no cure; only a lifetime of care to keep these diseases under control.  Failure of patients to comply will result in an episodic return of the symptoms in any of these cases. Compliance will keep them under control. So that explains the patient’s role in the “partnership for success”.

Why do some dentists take the course, go back to their Practices, “try it” and become discouraged?
And now the dentist’s responsibilities.
In the words of the Great Master Yoda, in the classic Star Wars movies, “There is no ‘try’; there is only ‘do’ or ‘do not’.”
Beginning with the seminar training, the dentist must be 1000% committed to success. (Anything we endeavor will be more likely to be achieved when we are positive that we will win.) The seminar training is only the beginning of the learning process. We must retain what we have learned, continue to study, to research all new ideas and to practice our treatment plan presentations with our teams. Everyone on the team must be skilled and committed.

11-26-13 DOS EQUOSWe must be able to answer these questions:
How do I keep my team motivated and constantly alert to help these patients?

How do find and connect with a certified medical sleep physician?
How do I “sell” my patient on the need for these services?
How do I bill patients and third party benefit payers for my DSM services?

This article did not promise the details of a “How to ….” for a DSM practice. Those answers are available for anyone to find, just as we found the answers to mastering.Perio Hygiene, composites and Smile Enhancements. The point of this article is that the Sleep Apnea training, although essential, is not the end of the education. It is, as Winston Churchill said in 1942 during WWII,  “…this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.”  And THAT is “the truth about sleep apnea training”.


Getting tired of the freezing weather? See you in Ft. Lauderdale!

The warmest part of the continental U.S. this week has been Ft. Lauderdale, Florida. 
10-1-13 FT LAUD It gets even hotter in the weekend of Jan 17th-18th, when Dr. Jeffrey Horowitz 
presents his Sleep Medicine seminar and offers you 16 CE credits to start your new year. 
This course is designed to provide you with the knowledge to confidently return to 
your practice and immediately begin implementing new screening and treatment protocols.

Dentists are in the first line of discovery and defense of many systemic diseases. 
We are often the first ones to discover diabetes, sleep apnea and oral cancer. 
These three serious conditions are all too frequently under-diagnosed. 
You will become prepared to be able to do far more as a comprehensive caregiver
for your patients. 

Sleep Apnea victims are looking for a dental professional like you to treat their symptoms.
Learn Dental Sleep Medicine with 16 CE credits. 
Friday and Saturday, January 17th and 18th in sunny Ft. Lauderdale, Florida.

1-5-11 SEMINAR 1

Dr. Horowitz shares his unique perspective on Dental Sleep Medicine in an A to Z 
presentation.  Included: Medical Insurance billing, Codes, Fees and Procedures.1-21-13 LOGO DENTAL PROS SHARING                 Review the course outline and register here:

Dr. Jeffrey Horowitz


 Dr. Horowitz has dedicated himself to continuing education, earning fellowship award from the Academy of General Dentistry, Mentorship status at the prestigious Kois Center for Advanced Dental Studies, and fellowship in the Pierre Fauchard Academy. Dr. Horowitz is also a member of the American Association of Dental Sleep Medicine.


Today is National Panic Day.

Today is National Panic Day.

5-21-11 blowing smoke

OMG, only a few hours left…..I have to set my clocks forward tonight.  Do I have enough time to get ready for it?
Gotta stay calm. Take a deep breath. Where did I put the Prozac?
I have to find something to worry about, quick. Do you have any ideas I can worry about? Send them quickly. Time’s running out.

How long is it safe to keep the turkey in the fridge after the Thanksgiving dinner?

 Cooked turkey can be kept in the refrigerator 3-4 days, and in the freezer 2-3 months- for best quality.

(Look it up below.)

Another Question:  Is it OK to Put Hot Food Directly Into the Fridge?

Answer: It’s fine to place hot food directly in the refrigerator.

Don’t worry about overheating the fridge — as the U.S. Department of Agriculture points out, the refrigerator’s thermostat will keep it running to maintain a safe temperature of 40° F or below.

What you do need to worry about is whether the hot food will cool off quickly enough to reach a safe temperature once it’s in the refrigerator. So never put deep containers of hot food in the refrigerator instead, place the hot food in shallow containers so it will chill quickly.

A large pot of soup or stew, for instance, should be divided into smaller portions and placed in smaller containers before being refrigerated. A large cut of meat or whole poultry should be divided into smaller pieces and wrapped separately or placed in shallow containers before refrigerating.

Here’s a complete safety guide for thousands of foods and beverages. You can keep this on your computer desktop where you can refer to it daily.
Click on a question for the answer:


Live web-cams from the Statue of Liberty

On October 28th, 2011, as a part of the celebration of the 125th anniversary of the dedication of the Statue of Liberty, five live web-cams were installed in Ms. Liberty’s torch, in her crown, and at the harbor. There’s also a Panorama of the NJ and NY skylines, Ellis Island, and the New York-New Jersey Harbor.

At 8:45 a.m. there was a Naturalization Ceremony, which honored the millions of U.S. immigrants who were first welcomed to America by Lady Liberty.

Click on any of the five pictures and enjoy a live streaming video… day or night.

There’s live audio too, so you can hear the whoosh of aircraft overhead and the honk of boat horns as YOU watch the ships steam across the bay. Click on this link to look and listen:

I wish I could have been there. When Lady Liberty was still in her youth, my parents saw her on their freedom voyage from Kiev, in Ukrania (then part of the Russian Empire) to Ellis Island. I can only imagine their teenage excitement and fulfillment of hope when they saw Lady Liberty from their ship. They were so proud and determined to become Americans- in every way. They quickly learned to speak English and adapted to every American way of life. I am very proud of them.
The one time I saw The Statue of Liberty was from a US Army troop ship returning to the Port of New York on a foggy morning. The scene is emblazoned in my memory.
On Sunday, 11/11/12 let’s remember the Veterans of our struggles for Liberty who never returned to see this beautiful tribute.

DOCTOR: Is “The ECONOMY” affecting YOUR Dental Practice? Why?

The only ECONOMY you should be concerned about is the ECONOMY OF YOUR TIME.
 Let others complain about a weak Economy; YOU know how YOU can flourish.
Plan your day
Use the Morning Huddle. Coordinate your dental team for the day to work cohesively, create a seamless flow, increase efficiency, reduce stress, and provide exceptional patient care. 
Schedule your patients for efficiency and production
See the “high production” services at the start of the day and first after the lunch break – when you are at your peak concentration and performance. 
Create a “uniqueness ” for your dental practice, and Brand yourself with it.
Stay consistent and don’t get distracted from your plan and its OUTCOMES. 
Select your Resources for economy and “one stop shopping”
Use a service like the Dental Mall Online to save your time and money, and select from vetted, reliable, vendors.
Don’t pour money down the drain. TIME is money.
  “Dost thou love life?

Then do not squander time, for time is the stuff life is made of .”

– Ben Franklin

The creator of the first Post Office in the United States,

depicted on the first adhesive American postage stamp (1847).



Every glass is always full. Some of it is filled with liquid and the rest is filled with air! Every glass always has the right amount in it. We just need to appreciate what’s there and how to enjoy it..

 When I focus on what I HAVE and how lucky I am, I am the happiest.


“My grandfather once told me that there were two kinds of people: those who do the work and those who take the credit. He told me to try to be in the first group; there was much less competition.”

— Indira Gandhi (1917-1984) Third Prime Minister of India