It’s mid-September and there are just a few months left to get those CE credits.
Here’s how to do it and score even greater benefits:
Have your Dental Study Club or local Dental Association schedule a meeting for a Dental Sleep Medicine presentation. We will provide all licensed attendees with materials,CE credits and most importantly, with a valuable introduction to DSM.
Presentation Outline
These presentations include analysis of patients’ symptoms and how to screen for them, scripts for an effective patient interview, how to motivate the Dental team to engage their patient on the subject, the morphology of the airway, comorbidities to look out for, the effects on the systemic organs, the reimbursement strategy and insurance billing using dental and medical coding.
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Dentists who attended our DSM presentations have gone on to make DSM an important element on their practices.
Email me at to check on available dates.


The pioneer is the creator, the inventor, forges the routes, leaps the barriers and opens new worlds. The crusader watches and says, “I could have done it better”.

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Indira Gandhi, First woman Prime Minister of India 1980-1984
“My grandfather once told me that there were two kinds of people: those who do the work and those who take the credit. He told me to try to be in the first group; there was much less competition.” ~Indira Gandhi

Indira Gandhi was the first woman Prime Minister of India- 1980-1984



A California dentist teaches us all how to do it.
He offers free Sleep and Welfare screenings in Health Fairs and in his office.
He scores these benefits:
  • Helps these people discover their underlying causes of sleep dysfunction.
  • Spreads a huge awareness of the dangers of Obstructive Sleep Apnea 
  • Creates recognition that he is a generous, caring healthcare professional
  • Builds a Dental Sleep Medicine practice
We applaud you, Dr.Thuy Nga Le Vu
Now you ask, “Why didn’t I think of that?”  If you think it’s a good idea, DO IT NOW! Contact your mall administrator and local Chamber of Commerce and discuss the nearest opportunity.

Roseville, CA   California Dentist, Dr. Thuy Nga Le Vu and staff were recently trained in identifying, diagnosing (with physicians) and offering treatment for patients with the deadly disorder, Obstructive Sleep Apnea.  Trained by Sleep Group Solutions, Galleria Smile Designs, and all three of their locations, will bring their turnkey protocol to three different health fairs to spread the awareness of sleep apnea and ways to treat it. Galleria Smile Design will also provide Sleep Apnea screening and treatment in-office, by appointment.

Upcoming health fairs are open to employees and some public members, at the California Correctional Health Care Service on August 26, The Department of State Hospitals Health and Wellness on September 8th, and the UPS Health and Safety BBQ on September 11th.  Dr. Vu and staff are looking forward to raising awareness, as well as offering a solution.  “We are honored to help spread awareness that this treatment can save lives, not only for themselves but others around them that may be affected.”  says Dr. Vu.  “It affects everyone around us, even when sharing the same road with someone falling asleep at the wheel due to OSA, they may not even be aware of it.”  Dr. Vu’s staff will do an initial patient screener with the Epworth Sleepiness Scale, and schedule appointments for any sleep apnea red flags.

“We find an enormous amount of patients and employees who suffer with high blood pressure,  obesity, gerd, and scalloped tongue.  These are all implications that OSA may be present.”  says Dr. Vu.  Snoring, along with many of the symptoms Dr. Vu’s practice is suffering with are commonly connected with OSA.  “Many of my patients are currently on CPAP, but are non compliant, so we are happy to offer a solution.”  Oral Appliance Therapy is an effective way to treat mild to moderate OSA, and are saving lives with non compliant CPAP users.

For patients who suffer with snoring, high blood pressure, daytime fatigue, morning headaches, and even Type 2 Diabetes, relief may come from Oral Appliance Therapy.  Sacramento area patients can reach Dr. Vu’s friendly and knowledgeable staff at 916-787-1232 or online at  Galleria Smile Designs.



“I’m thinking of doing it…..”
How many great ideas have you had in your life that were exciting… seemed like “sure things”… that had to be done… that could improve the world….that could improve YOUR world?  You thought about it, talked to a confidant about it, and then, fssst! Gone! Forgotten, or worse, watched someone else do it and get the credit for it. You’re in good company; we are all procrastinators to some degree.  Me, too.
When there’s a good idea, it’s in “the air”. A lot of people will think of it at the same time; but the person that takes action will be called the genius.
 “Action speaks louder than words but not nearly as often.”
Mark Twain
What have YOU been “thinking” of doing? Find a piece of paper right now and make the list. Were you “thinking” of getting that laser… registering for Dental Sleep Medicine training… writing an Office Manual… going to Italy for two weeks? Make the list and put in target dates for completion.  Then get it done! You’ll feel so good about your self.
Procrastination is the bad habit of putting off until the day after tomorrow what should have been done the day before yesterday.”
Napoleon Hill


Satisfied is NOT enough. Make them leave you ENTHUSIASTIC
 and eager to tell the first person they see about their great experience.
clip_image002MA26870622-1398Make them want to tell their friends and families that you are caring and professional. Caring enough to be concerned about treating an entire person, not just their teeth and professional enough to know how conditions in the oral cavity effect the other systemic organs.
Dentists who perform services like a sleep disorder screening and are able to offer solutions like an intra-oral appliance will “wow” their patients and encourage them to be enthusiastic ambassadors. It’s easy to develop a marketing team like that. Simply take a course and learn Dental Sleep Medicine. 
The objective is to have every patient leave the office ENTHUSIASTIC and eager to tell the first person they see about their great dental office experiences. The side benefit of adding Dental Sleep Medicine to your practice is that you will be filling a un-served need  and helping a lot of suffering patients.


In short, LinkedIn is Business to Business (B2B) and the group members are sophisticated business people. You will make the best impression by demonstrating your expertise in your field, not by demonstrating your selling technique. Establish an image of being knowledgeable, honest and caring. Members will get to know you and (hopefully) look for your articles. They will get to trust you, welcome you and want to accept your advice. It may take a while to brand yourself but your success will grow. “Build a field and they will come.”
Here are some tips. 
Do adhere to the following simple tips and don’t underestimate your ROIT- Return on Investment of Time
Do– Present fresh ideas and material.
Don’t–  copy and paste someone else’s article unless you can add valuable input to it.
Do– Be a caring, humble educator.
Don’t– be a blatant self promoter. Members are busy and will skip right by an obvious “sale” post.
Do– Make your posts concise. Break your thoughts into easy to read paragraphs. Layout is important.
Don’t– make those seemingly endless, run-on sentences.
Do– You will be judged by your “appearance” so re-read your comment before you post it. Use a spell checker.
Don’t– write-off the “little” things. Obvious errors will be distractions from your message. You want to keep your reader focused.
Do– Make it an intriguing message opener. Use terms like “The Secret to ….” and “How to….”
Don’t– give the whole message here. Make the reader need to open the discussion.
3-17-15 LILinkedIn with its 330 million members offers an incredibly useful platform to network with potential business connections. In a short time I have built close to 2000 connections and I manage/own LinkedIn’s maximum of 10 networks. I am posting this discussion to share my experiences (trial and error) that have brought me new opportunities and much success. That’s it. I have nothing to sell you. I hope you find this useful.


American Academy of Pediatrics Recommends Screening For Snoring Kids

All kids should be screened for snoring, and those who do snore regularly should be screened for sleep apnea, according to recently released recommendations from the American Academy of Pediatrics.

 “If left untreated, OSAS can result in problems such as behavioral issues, cardiovascular problems, poor growth and developmental delays.”

The recommendations come from an analysis of 350 past studies on the subject. They are published in the journal Pediatrics.

Children who have adenotonsillar hypertrophy — the No. 1 cause of obstructive sleep apnea in kids, according to a 2003 study — should have their tonsils and adenoids removed, according to the recommendations.  MedicalNewsToday reported in 2004 on a study showing that tonsil and adenoid removal — known as adenotonsillectomy — is being done more and more for the purposes of obstructive sleep apnea, versus tonsil infection. In fact, nine in 10 tonsil and adenoid removal surgeries are done for sleep apnea reasons.

If a child receives tonsil and adenoid removal surgery for sleep apnea, but still has signs of the condition, he or she should then undergo continuous positive airway pressure, according to the new recommendations.

But for kids who snore who don’t have adenotonsillar hypertrophy, nasal corticosteroid medications should be used, the recommendations said. And if kids who snore are obese or overweight, weight loss could help to relieve symptoms.

What would make YOU stand out and be sought out as a Dentist?

I’m sure you understand that now, more than ever, you need to stand out and be able to offer not only EXCELLENCE, but also DIFFERENCE. In this sluggish economy, where there is a perception of “financial doom”, (I personally don’t believe in that.), dental consumers have a tight hold on their wallets and reports of dental service acceptance show a concerning drop.
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What would make YOU stand out and be sought out?
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What are YOU doing now to offer a unique service? Your First Class Service and Patient Engagement are expected as basic “givens”. But what is your clinical niche?
Are YOU the dental practice they must go to? Are you the only practice around that offers “invisible” braces, or mini-implant dentures or Nutritional Analysis ?  Are you the “Holistic Dentist”, the “Soft Tissue Management Dentist”, the “Snooze Dentist”,  the “Snore Dentist”? Are you the “Sleep Dysfunction Dentist”?
Remember how it was about 20 years ago when teeth whitening (aka “bleaching”) was the “new kid on the block”- THE “HOT BUTTON”? If you had an “in-office” Bright Smile or Zoom machine, you could schedule an operatory all day long with patients from near and far. After that we had the “porcelain age of dentistry”, when the media made patients very image-conscious for “smile enhancements” at any cost while the public was more confident in the future of the economy . Teeth whitening is now offered in nearly every practice, and in most as a discounted loss leader. Cosmetic crowns and veneers are now a lower patient priority.
Implants were the next rage in dental attractions. Today most dental practices are offering implants.
What would make YOU stand out and be sought out?
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Dental Sleep Medicine is where Teeth Whitening was 20 years ago.
It is the “hot button” where Implant Dentistry was 10 years ago.
Strike while the iron is hot.
DSM can be your uniqueness to serve the needs of 34% of your existing patients and attract many new patients.    Take the training and stand out as the “go-to” dentist in your area.


Wouldn’t it be nice to get paid for an “Office Visit” like an MD?
Bill your services to your patient’s benefit company and to Medicare.
Sleep Apnea victims will not have to go untreated in YOUR office.
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   SUBJECT:         Introduction to Dental Sleep Medicine
 DATE:                   April 11th and 12th – Fri. and Sat.
LOCATION:             Irvine, CA      Glidewell  Center
PRESENTERS:    Dr. Marty Lipsey, Mr. John Nadeau

Dr. Marty Lipsey is one of the foremost authorities on electronic medical billing and successful insurance coding and processing for Sleep Apnea services. He trains dental practices from New York to Los Angeles in Dental Sleep Medicine.

John Nadeau is Vice President of Sleep Group Solutions and has designed and presented Dental Sleep Medicine programs guiding thousands of dentists to assist Sleep Apnea victims.

Dr. Lipsey and Mr. Nadeau will guide you thru a protocol for learning Dental Sleep Medicine from A to zzzzzzz.

1-29-13  SNORINGThe course includes:

  • Patient Education,
  • Case Presentation and Treatment Acceptance,
  • Hands-on working with the popular Oral Appliances including TAP, Respire, EMA, Silent Night and others,
  • Sleep Apnea Medical Insurance Codes, Fees, Billing Procedures,
  • And much more.


After the Seminar Dr. Lipsey will continue to Mentor you, giving you the confidence to be a Sleep Medicine Doctor.

Meet him here, read the full course outline, and register here:

About Dr. Marty Lipsey :

Dr. Marty Lipsey Dr. Marty Lipsey, received his DDS degree from UCLA and a Master of Science from Northwestern University Dental School. Dr. Lipsey is the founder of Dental Sleep Med Systems, offering dental teams assistance in implementing and/or improving their dental sleep medicine practices, including electronic medical billing and successful insurance coding and processing. Dr. Lipsey is a Sleep Group Solutions Executive Instructor, and teaches Dental Sleep Medicine from coast to coast.