In short, LinkedIn is Business to Business (B2B) and the group members are sophisticated business people. You will make the best impression by demonstrating your expertise in your field, not by demonstrating your selling technique. Establish an image of being knowledgeable, honest and caring. Members will get to know you and (hopefully) look for your articles. They will get to trust you, welcome you and want to accept your advice. It may take a while to brand yourself but your success will grow. “Build a field and they will come.”
Here are some tips.
Do adhere to the following simple tips and don’t underestimate your ROIT- Return on Investment of Time
Do– Present fresh ideas and material.
Don’t– copy and paste someone else’s article unless you can add valuable input to it.
Do– Be a caring, humble educator.
Don’t– be a blatant self promoter. Members are busy and will skip right by an obvious “sale” post.
Do– Make your posts concise. Break your thoughts into easy to read paragraphs. Layout is important.
Don’t– make those seemingly endless, run-on sentences.
4. GRAMMAR AND PUNCTUATION
Do– You will be judged by your “appearance” so re-read your comment before you post it. Use a spell checker.
Don’t– write-off the “little” things. Obvious errors will be distractions from your message. You want to keep your reader focused.
5. YOUR SUBJECT LINE
Do– Make it an intriguing message opener. Use terms like “The Secret to ….” and “How to….”
Don’t– give the whole message here. Make the reader need to open the discussion.
LinkedIn with its 330 million members offers an incredibly useful platform to network with potential business connections. In a short time I have built close to 2000 connections and I manage/own LinkedIn’s maximum of 10 networks. I am posting this discussion to share my experiences (trial and error) that have brought me new opportunities and much success. That’s it. I have nothing to sell you. I hope you find this useful.