Brand yourself as a Doctor who understands and diagnoses sleep apnea problems.
The winners in this difficult economy will be those Dentists who are able to offer the combination of patient engagement and niche marketing.
Those Dentists who convince people that they understand their needs, truly care about them, and have a unique and essential service to offer, will stand out. Patients’ priorities have changed. The money is still there. They are willing and ready to spend money on their priorities.
The current need, and “buzz”, is in diagnosing and treating sleep apnea. Patients are asking their Dentists about sleep apnea. How comfortable are YOU with the answers? It is reported that less than .5% of practicing Dentists are able to assist the more than 50 million people who suffer from sleep apnea. There is a growing public awareness of the hazards that come from a nocturnal stoppage of breathing. Your patients are becoming increasingly more concerned about the blockage of oxygen to the brain and other organs. Strokes. Heart attacks. Diabetes. As a Care Giver, think of how you can serve. Serve an unfilled need.
Your patient doesn’t want to buy crowns and fillings. Your patient wants to buy YOU. Once a patient likes you, trusts you, believes in you, and knows you are REALLY concerned about them, they will want to accept your recommendations. BUILD RELATIONSHIPS.
Here’s a mnemonic for you to remember:
STAND UP for what you believe in. Be a complete healer.
STAND OUT with a unique and valuable service.
BE OUTSTANDING !